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We are Kantar
We provide actionable insights that help you make impactful decisions that drive growth.
Kantar around the world
With a presence in over 80 countries, we have more conversations with the world’s consumers than anyone else.
Who we are
Kantar. Shape your brand future.
Owned by WPP and Bain Capital, Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
With over 40 years of experience in the Taiwan market, we bring together rich local understanding and a potent mix of expertise in data analytics, insights and consulting services to clients.
We have expertise in brand strategy, brand performance, creative development, media strategy and audience measurement, innovation, customer experiences, shoppers and commerce, and health consulting which are supported by in-depth qualitative understanding of consumers, advanced quantitative analytics and a strongly validated view of how brands grow.
Kantar Taiwan currently services over 150 clients across our areas of expertise including top national and multinational brands in FMCG, tobacco, alcohol, food service, automotive, telecom and technology, financial services, entertainment, retail, fashion and health.
Our mission is to help our clients grow, so why not make the smart call today? Share with us your business issues, and let our insights and precise recommendations be your guides to growth.
Kantar is proud to announce that we have been awarded a silver sustainability rating by EcoVadis for 2023.
WPP global website：https://www.wpp.com
Bain Capital global website：https://www.baincapital.com
Kantar global website：https://www.kantar.com