Key research tools
Concept eValulate uses incremental growth potential as the key criteria for concept screening, focusing your investment on ideas with the best topline growth, and help to improve these winning ideas.
We provide detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, re-win existing ones and to optimise their spending.
Connect provides a 360-degree view of brand performance across all touchpoints. It helps you optimise return on media spend by identifying the touchpoints that have the most impact.
ValueManager uses the latest choice modelling techniques to reveal the features consumers value – and the price they are prepared to pay.
Improve innovation success by more than six times industry norms with Matrix, our systematic approach to identifying and prioritising incremental opportunities at the very start of the innovation journey.
NeedScope is a unique brand planning system to help develop and manage irresistible brands.It uncovers the drivers of irresistibility in brands; and adds value throughout the marketing process.
Helps you unlock the unique code that lies at the heart of every customer relationship. By knowing your Customer Code you can create stronger customer loyalty and drive profitable growth.
