Kantar, the world’s leading marketing data and analytics company today announces the appointment of Paul Zwillenberg as Chief Executive Officer. He joins Kantar on 29 September, and assumes day-to-day leadership of the business on 1 January 2026.

Are you ready for the ultimate guide to help you plan your 2026 media strategy?Media Reactions is an annual study that explores the evolving media landscape to help advertisers, media agencies and media owners navigate media decisions. This year it shares insights from around 21,000 consumers and 1,000 senior marketers globally.

Digital audio ads are becoming an important part of the media mix, but how effective are they? Read on to discover more.

In 2025, the Global Top 100 has reached a record total brand value. This has been driven by tech-enabled disruptor brands, which have delivered most of the increase in value over the past 20 years across all sectors.

Kantar, the world’s leading marketing data and analytics company, launches its 20th edition of BrandZ Most Valuable Global Brands, the world’s most authoritative brand ranking, based on consumer perceptions and financial performance.

Over six in 10 (62%) blame economic policies for price rises and nearly 9 in 10 (86%) are making lifestyle changes in response – including considering US product boycotts