The brands turning sustainability into trust and brand strength

New capabilities arm marketers with an evidence-based measurement framework for creator content and a single effectiveness measure for easier management of large or complex campaigns

Why emotional clarity - not price - helps brands stand out, survive downturns, and rebound faster.

AI is already reshaping how consumers discover, evaluate and buy brands. To stay competitive, brands must become “decision ready”: visible, recognisable and meaningfully differentiated at key moments for both people and AI systems. This report explains how AI-enabled commerce changes brand building and how marketers can avoid invisibility.

The Kantar BrandZ Top 100 Most Valuable Global Brands are now worth a combined $13.1 trillion, up 22% year on year, as AI driven experiences transform how people discover, choose and remain loyal to brands.

Google crowned as new no.1 in global top 100; Nvidia, Amazon and Tencent feature in a top 10 dominated by tech; Chinese brands see an average 32% year-on-year increase in value