Kantar, the world’s leading data-driven analytics and brand consulting company today celebrates its inclusion as a Strong Performer in The Forrester Wave™: Customer Analytics Service Providers, Q3 2021 report.
Taiwanese are worried about vaccine, economy, and health the most per COVID-19. The pessimistic attitude toward the future recovery might cause conservative consumption.
In the face of global disruption, the Top 50 Chinese brands stayed aligned to their core values and actively pivoted to new approaches.
New study reveals how mobility will evolve in the world’s greatest cities due to COVID-19, sustainability and other trends.
Revealed: the most creative and effective advertising in 2020, judged by consumers. And the secrets behind their success.
Our Media Trends and Predictions 2021 aim to support you in what is a relative uncertain future. It explores findings that can help you build richer connections with your audience, your consumers and your clients, to drive business growth through 2021 and beyond.
Kantar, Saïd Business School, University of Oxford, and Haier Group yesterday jointly launched the IoT Ecosystem Brand White Paper. This marked the birth of the world’s first brand standard in the IoT era, creating benchmarks for the growth and development of IoT ecosystem brands.