Kantar has launched the inaugural Kantar BrandZ Top 30 Strongest Brands in Hong Kong.
This new brand equity report reveals the strongest brands with the most cultural power and equity: those that build emotional connection with their audience, differentiate from competition, and mean the most to consumers. Businesses with greater brand demand power have been demonstrated to deliver superior shareholder return, show greater resilience and recover faster in times of crisis.
Kantar BrandZ research in Hong Kong covers 129 brands across nine categories over a two-year period, the report is a definitive exercise in understanding Hong Kong’s most powerful brands.