At Kantar, our people get two paid days a year to volunteer with a charitable organization in order to further give back to communities in action and contribute to the society besides gaining insights into pulses of markets and thoughts of consumers for brands!

 

Such employee benefit has been enforced for years at Kantar, long before the heated discussion of ESG these years, and participated by employees on a spontaneous basis!

 

This year marks the third year for Kantar Taiwan to keep the elderly at Aiai Nursing Home Taipei company. It was  an honor to partake in the centennial celebration of Aiai Nursing Home’s establishment.

 

Once again, our Insights Division and Worldpanel Division came together. Nearly 30 passionate volunteers across divisions and functions at Kantar accompanied the elderly to the carnival in celebration of the centennial of Aiai Nursing Home’s establishment.

 

All the volunteers set up their stalls in the hot summer as well as played little games, visited stalls, engaged in fruit cheese DIY activity and appreciated music and dance performances together with the grandpas and grannies.

 

The scenes of these grandpas and grannies dancing to the music and playing the games despite challenges in expression or movement deeply moved us all, in which we felt the amiability of the elderly and their longing for company! Our appreciation goes to Aiai Nursing Home for giving us the chance to share our love.

 

Kantar Taiwan is committed to continuing to invest in social charity and exercise its corporate social responsibility in the future! 

 

We wish a happy 100-year anniversary for the establishment of Aiai Nursing Home. Last but not the least, we wish all the elderly in the nursing home safe and healthy!

 

- For more information, please visit Aiai Nursing Home Official Website : 財團法人 臺北市私立愛愛院：萬華總院 / 最新消息 / 2023.08.15 愛愛院百年院慶暨感恩大會 (aiai.org.tw)