Our Marketing Trends 2024 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.
We covers below 10 Marketing Trends for 2024 :
1. AI will find a way
2. Culture comes first
3. Brand control vs cancel culture
4. Making sense of attention and emotion
5. Holistic measures of success
6. Radical innovation to boost sustainable brand growth
7. Challenger brands break through
8. The rise of premiumisation
9. In Search of… life beyond the search bar?
10. Retail gets into the ad business