- Guest speaker: Jonathan Hall, Managing Partner, Kantar Sustainable Transformation Practice
- Date & Time: Tuesday, 23 April 2024, 12:00-14:00
- Venue: 3F, Premier, Shangri-La's Far Eastern Plaza Hotel Taipei / 香格里拉台北遠東國際大飯店 3樓 九如十全廳
- Address: 201 Tun Hwa South Road, Section 2, Taipei /106台北市大安區敦化南路二段201號
Accelerating the sustainable transformation of businesses
Consumers are increasingly demanding products and services that are better for the planet. Sustainability, in terms of what materials are used, how materials are sourced, how products are produced and how workers are treated, to name just a few factors, are influencing purchase decisions more than ever. But it's not just about values. Many brands are recognizing that sustainability can be a key driver of brand loyalty and market success.
In his presentation, the speaker will begin by considering the role that social and environmental factors play in the macro context of economic disruption and the multi-stakeholder pressure businesses increasingly face. He will then zoom in on consumer expectations of business - including their perceptions of greenwashing and how to address them - and specifically, the consumer licence to operate: where businesses and brands have the right to play commercially based on associations with the sector in which they operate. And finally, he will talk about the marketing community and their role in accelerating the sustainable transformation demanded of businesses, ending on an explanation of the Circular Marketing Framework – a best-practice navigation tool with industry-leading examples.
About the speaker
Jonathan is the Managing Partner of Kantar’s Sustainable Transformation Practice. He is responsible for leading the team, solution development, thought leadership and business management for all of Kantar’s client work across the world. He has over 25 years' experience of creating breakthrough brand, innovation and consumer strategies, and has led businesses in the UK, France and East & West-Coast US: in the fields of innovation, design, communications, brand development and consumer insight. He is also on the Executive Council for the Future of Marketing Initiative at the Said Business School, University of Oxford, as well as the Advisory Group for the Disrupting Marketing for Sustainability course at the Cambridge Institute for Sustainability Leadership. He is a Non-Executive Director on the Main Board of both the water charity, Water Unite, and the Market Research Society, on the Leadership team of the Insight Climate Collective, a long-standing member of the editorial board of the International Journal of Brand Management, and a Fellow of the RSA.
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