In an increasingly information-saturated environment, brands need to find creative ways to connect with consumers meaningfully.

 

We know that the winning ads in Kantar’s Creative Effectiveness Awards have made real connections with consumers. How? Because they are judged by consumers.

 

Kantar’s Creative Effectiveness Awards celebrate the most creative and effective ads from the thousands we tested in 2023.

 

To celebrate the fifth year of the awards, we – for the first time – award a new category of ads evaluated by LINK AI, our AI ad testing solution, trained using data from our LINK+ Database. And we uncover effectiveness trends from this year’s winners as well as key creative elements that winners across all five years have in common.

 

Have a look at the winning ads and download our booklet or watch the webinar to find out what makes them winners. And discover the big emerging trends we’ve observed from our winners that make their campaigns authentic and profound.

 

Take your campaign to the next level. Learn how to predispose more people to create consumer connections.