Connected Life examined trust and connectivity across 56 countries and the results were polarised. Whilst European and US consumers’ trust in brands is being undermined by the poor deployment of advertising and content, countries across Asia and Africa appear to be embracing brand content and messaging.
Suspicious minds in developed nations vs. more accepting attitudes in emerging markets: how can brands bridge the consumer trust divide?
Over the coming months, through a series of infographics and articles, we will delve into each of these areas in more detail and ask how brands can build or repair lost trust.
Click here to discover more insights and what lurks beneath in this years Connected Life study or click here to read our Press Release.
