News & Insights

Creative Dvelopment during COVID-19


Should you be advertising at the moment... and what sort of content should you be putting out?

Read Kantar’s point of view on common client questions on creative development process during these emotionally intense and uncertain times.

Is this the good time to spend on big campaigns? 

What type of content should be aired and how can Kantar help to do a disaster check?


Download the article: English, Chinese.