According to the study by Market Data Forecast , the global wearables (smart watches/bracelets) market is approximately $57.3 billion and is projected to grow by a CAGR of 18.7% during the period of 2020-2027. Can Taiwan catch up with this growth trend as well?
Kantar Taiwan joined hands with #LifePoints to conduct a survey on 600 users or intended users of wearables aged 20 to 50 in Taiwan.
The survey results offer you…
- The penetration rate of smart wearables among consumers in Taiwan;
- The drivers for consumers in Taiwan to buy a smart wearable;
- The top 10 most/least popular features for smart wearable consumers in Taiwan;
- The desired price range of potential smart wearable consumers in Taiwan.
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