Brand success is ultimately dependent on consumer behavior – more people choosing your brand on more occasions. Understanding the true dynamics of decision making is therefore critical in order to deliver meaningful insight that can inform brand and communication strategy.

Yet too many research models are based on outdated thinking. At Kantar, we harness new learnings from neuroscience and behavioral economics to challenge the assumed wisdom of the industry. We apply new technologies to reveal deeper insights. Our pioneering brand and communications tools provide a precise understanding of how people make decisions, their underlying motivations, and the strategies that can be employed to grow your brand for long term success.

What we do: