FMCG
Kantar is the world’s leading provider of research for the FMCG category with a unique range of customized solutions that cover every aspect of the product and customer lifecycle and enable better business decisions on a local, regional and global basis.
We integrate qualitative and quantitative approaches with mobile and social data, innovative retail and shopper studies, and a powerful incremental view of new product potential. From brand strategies through to innovation and product development, advertising evaluation to mapping the purchase journey and increasing shopper spend, Kantar TNS provides brands, manufacturers and retailers with a powerful, actionable plan for growth.