Technology and Communications
Kantar’s unique understanding of the technology ecosystem provides clients with powerful insights on the real impact of innovation.
Our incremental approach to product development helps to identify the breakthrough products and solutions that will deliver the greatest value to a business’s bottom line. Our unique “Technology Stack” approach identifies which potentially disruptive technologies will make it into the mainstream – and what threats and opportunities they will create when they get there. And through “Connected Life”, our global study of technology and consumer lives, we offer market-by-market insight on the key trends shaping the technology landscape.