Political & Social
The needs of citizens are changing rapidly. Government policies and social programs need to respond to these changing needs. And in an age of economic uncertainty there is increased pressure for accountability of expenditure – on governments, political parties and NGOs.
Robust, innovative research is needed to guide the development of policies and political strategies, and to evaluate their effectiveness and return on investment.
Kantar has the leading political and social research unit in the world. With over 500 dedicated social researchers in more than 40 countries, Kanta Political & Social is uniquely placed to conduct research on any social issue, in any environment.
We assist decision makers in a wide range of policy areas: health, education, social services, environment, labor market, family policy, public transport, road safety, justice, community integration - to name a few.
We provide political parties with strategic advice during elections and conduct social polling in many countries around the world.