Sustainability
Sustainable Marketing and Growth Strategy
Embed sustainability for business growth and brand leadership with Kantar’s global expertise.
Our Global Sustainable Transformation Practice helps brands embed sustainability and inclusion into marketing strategies to drive growth, strengthen consumer trust, and deliver measurable brand impact. In 2024, we partnered with 965+ organizations worldwide, guiding them through sustainability transformation that resonates with consumers and accelerates business performance.
Our Four Pillars of Sustainable Transformation
Strategic Sustainability Framing
Position sustainability opportunities at corporate, portfolio, and brand level to create competitive advantage and align with consumer expectations.
Sustainable Marketing Activation
Build meaningful storytelling and campaigns that connect sustainability with brand purpose and consumer engagement.
Impact Measurement
Develop metrics and frameworks to track progress and demonstrate brand impact and value-led implementation.
Circularity and Sustainable Innovation
Support strategies that embrace circularity, reduce waste, and create long-term value for both brands and society.
- 86% of consumers say we need urgent action to address climate change.
- 64% of consumers say it’s business's responsibility to solve climate and environmental issues.
- 90% of marketers say sustainability agendas should be more ambitious.
- 94% of marketers believe it's part of their job to push sustainability.