Innovation & Product Development

New products and services should be a valuable path to growth, but with over 80 per cent of launches failing, a new approach is needed. At Kantar we have proven that we can turn innovation’s failure rate around – but only if companies are courageous and focused on identifying the right opportunities from the outset.

Our suite of solutions will enable you to screen differently, prioritizing the ideas and concepts that can provide real, top-line growth. They take you beyond aggregate estimates and give you a more accurate, individual-based understanding of potential. We use the latest qualitative and quantitative techniques and leverage the power of mobile and social to get you closer to occasion-based growth opportunities.

What we do: