Qualitative
At Kantar Qualitative, we believe that inspiring qualitative research makes the difference between standing still and unlocking real business growth. Our multi-method, behavior-focused approaches give tangible direction to create change in the marketplace.
We provide a deep and broad understanding of people as individuals, in their multiple contexts and identities. Drawing from the latest thinking in behavioral economics, cognitive psychology and cultural anthropology, we put context at the heart of our qualitative approaches.
Our in-house qualitative teams in 60 markets around the globe include some of the world’s best qualitative practitioners who strive to inspire you with new ways of looking at your business.