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Kantar Marketplace
1 out of 3 Taiwanese Has a Smart Watch/Bracelet as It Turns Out!
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Kantar Creative Effectiveness Awards
Discover the most creative and effective ads from 2021, as judged by consumers, and what makes them great.
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How to influence sustainable behaviour through advertising
People want to act sustainability, but there are many barriers to sustainable living....
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2021 Kantar BrandZ™ China’s Top 100 most valuable brands
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Media Reactions 2021: Find out where great ads thrive
New insights from Media Reactions 2021 reveal the places consumers are most receptive to advertising and are least likely to view them negatively.
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Kantar Taiwan & LifePoints launched 2021 Taiwan COVID-19 Impact Report
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Mobility Futures 2021: The Next Normal
Discover how mobility will evolve in the world’s greatest cities due to COVID-19, sustainability and other trends.
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2021 Kantar's Creative Effectiveness Awards
The most creative and effective advertising in 2020 and secrets behind their success.
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Media Trends and Predictions 2021
10 trends that will impact media and communications in 202
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BrandZ Top 100 Most Valuable Chinese Brands 2020
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Media Reactions
The first global equity evaluation study of media channels and brands among consumers and marketers.
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COVID-19 Barometer shows consumers are in for the long haul
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Kantar exceeds 100 million respondents with new UUPON partnership
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Discover the BrandZ Top 100 Most Valuable Global Brands for 2020
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Kantar Marketplace is live in Taiwan - Part of an exciting journey with 100 world top advertisers…
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COVID-19 Barometer
The leading syndicated study on how COVID-19 is influencing consumer behaviour, attitudes and expectations, covering over 50 markets.
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Creative Dvelopment during COVID-19
Should you be advertising at the moment... and what sort of content should you be putting out?
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COVID-19: Asians worried sick about financial health
Despite the increasing numbers of cases of COVID-19 across Asia, the top fear is not falling sick but the threat that the virus may hurt individuals’ financial health.
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2020 Media Trends & Predictions Focus
There has never been a more exciting time in media: but how will these accelerating, unrelenting changes impact your business in 2020 and beyond?
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MOBILITY FUTURES
Discover how urban mobility will be shaped by the world’s great cities
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Amazon crowned 2019’s BrandZTM Top 100 Most Valuable Global Brand
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How can gender progressive advertising help grow your brand?
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Centennials are the new economic powerhouse.
Representing 35% of the global population, Centennials have become an economic powerhouse with a growing influence on spending and brand loyalty.
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Global Mobile Gamer Behaviour and Attitude Report
Insights into three stages of a typical mobile gamer journey: discovery, engagement and purchase.
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The moment that insurance started working for people
Insurance brands are starting to find moments that help customers today rather than to protect against future misfortune.
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Consumers in Taiwan want brands to stand up for local causes
The rising tide of social consciousness is causing brands to weave purpose into the fabric of their businesses...
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Connected cars. Disconnected owners.
Auto brands invest billions in developing connected car features in an attempt to gain competitive advantage.
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