The BrandZ Top 100 Most Valuable Global Brands 2020 have increased their total brand value by 6 percent, adding $277 billion over the past year to reach $5 trillion in total value.

The leading syndicated study on how COVID-19 is influencing consumer behaviour, attitudes and expectations, covering over 50 markets.

Should you be advertising at the moment... and what sort of content should you be putting out?Read Kantar’s point of view on common client questions on creative development process during these emotionally intense and uncertain times.

Despite the increasing numbers of cases of COVID-19 across Asia, the top fear is not falling sick but the threat that the virus may hurt individuals’ financial health, according to a recent study* conducted by Kantar.

Twelve trends that will impact the media industry in 2020

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