Brands that effectively communicate a clear sense of purpose have the potential to hugely outperform their competitors. Our BrandZ™ study shows that brands with a strong purpose grow their value at three times the average rate.

The real question is how you get brand building and sales activation to work synergistically over time to grow sales and profits.

Kantar, the world’s leading data, insights and consulting company, has announced that effective 2nd April 2019 all services and offerings will be delivered under the Kantar brand name. All legacy brand names will be retired.

In the past three years, 60% of brands continuously using celebrity endorsement strategy have failed to grow their Brand Power.

Gender is a sensitive topic - one that society is renegotiating across social, cultural, political and commercial spheres.To help marketers to navigate this important issue, Kantar has just published this year’s AdReaction Report: Getting Gender Right.