People are becoming increasingly wary of the amount of information brands have on them, questioning how open they should be with their personal data.

To deliver in the moments that matter to people, brands need to design a culture of customer-centricity – not just an intuitive app

Connected Life examined trust and connectivity across 56 countries and the results were polarised. Whilst European and US consumers’ trust in brands is being undermined by the poor deployment of advertising and content, countries across Asia and Africa appear to be embracing brand content and messaging.

The digital revolution has given way to a travel market that’s powered totally by people. We’ve become our own travel agents.From spending hours online booking flights and reading peer reviews, to taking a selfie while sipping that cocktail in the sun, moments in the digital world now dominate the travel industry.In this article we look at what brands need to do to thrive in this new customer-centric world of travel.

We live in an ’on-demand’ economy, with goods and services designed to arrive at lightning speed for virtually all of life’s moments. We want things now, and we’re used to getting our way. So what does this mean for the low consumer engagement field of insurance, which has traditionally sold complex products by instilling fear about the future? It beckons change. Insurance brands looking to innovate in a category ripe for disruption are well advised to: focus on today, not the future; shift into ’on-demand’; and show their brands in action.

In a fiercely competitive beer market, brewers are increasingly innovating with non- or low-alcoholic product lines. Men, in groups or in pairs, are the fastest growing segment, driven by health or economic concerns. Yet social stigma is holding this category back, we ask: how can brands redefine the moments when one might enjoy a beer? How do they deliver timely messaging or offer comfort? How can they allay fears and create pride to unlock the moments that will help them flourish?