With many uncertainties ahead for the media industry, one thing is certain - adaptability and innovation will be key. We hope to provide a sense of clarity and optimism for businesses as we uncover the challenges and opportunities in our 2023 Media Trends & Predictions Report.

 97% of people are prepared to take action to live in a more environmentally conscious way. Identify the sustainability issues consumers want you to address.

Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2022.

Value of the Top 100 Most Valuable Chinese Brands exceeds $1.24 trillion despite a challenging year.

Kantar and Google’s Top 50 Chinese Global Brand Builders latest report identifies a positive increase in their overseas ‘Brand Power’ score, which signals their potential to increase market share and value in the future.

In an ever-evolving media landscape, Media Reactions 2022 reveals the environments where consumers are most receptive to advertising to help you navigate media decisions.