The rising tide of social consciousness is causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns. But having a purpose is not just important for altruistic reasons. More and more, purpose ‘done right’ is resulting in profit.

Representing 35% of the global population, Centennials, the first of whom turned 21 this year, have become an economic powerhouse with a growing influence on spending and brand loyalty.

According to Kantar TNS, every day, global consumers will check their smartphones more than 100 billion times – these are the 100 billion occasions that we can understand and engage consumers, and every occasion is a “moment” that is unique to each individual consumer.

WPP Taiwan has hosted a study on Taiwanese millennials to understand their character and come up with ten observations and nine implications for brands.

The recipe for electric vehicle (EV) success has many ingredients, including quality raw materials, imagination and compelling presentation. Our Global Automotive Lead serves up some interesting ideas and predictions about the car’s electric future.

As women around the world are less digitally connected than men, could voice technology help bridge this gender digital divide and help women leapfrog to equality?