News & Insights
In this 10th Anniversary Edition of the BrandZ™ Most Valuable Chinese Brands report, we present how and why the Chinese brand landscape has changed, and the imperatives for building strong, valuable brands.
The first global equity evaluation study of media channels and brands among consumers and marketers. An evaluation of the current media landscape and how to navigate it.
How are people feeling as the pandemic wages on? Do they feel safe? Will they travel? How do they feel about the future?
Kantar today announces a milestone for its Profiles Network with the agreement of a new partnership with UUPON, Taiwan’s leading loyalty points app.
The BrandZ Top 100 Most Valuable Global Brands 2020 have increased their total brand value by 6 percent, adding $277 billion over the past year to reach $5 trillion in total value.
The leading syndicated study on how COVID-19 is influencing consumer behaviour, attitudes and expectations, covering over 50 markets.
Should you be advertising at the moment... and what sort of content should you be putting out?Read Kantar’s point of view on common client questions on creative development process during these emotionally intense and uncertain times.