New insights from Media Reactions 2021 reveal the places consumers are most receptive to advertising and are least likely to view them negatively.

Agile ad testing is fuelling the development of impactful creative, allowing brands to move quickly and confidently, with the pulse of the consumer in mind.

Asia’s sustainable priorities differ across markets, driven by the issues closest to home. Explore the local realities for Asians and how your brand can tackle these effectively.

Kantar, the world’s leading data-driven analytics and brand consulting company today celebrates its inclusion as a Strong Performer in The Forrester Wave™: Customer Analytics Service Providers, Q3 2021 report.

Taiwanese are worried about vaccine, economy, and health the most per COVID-19. The pessimistic attitude toward the future recovery might cause conservative consumption.

In the face of global disruption, the Top 50 Chinese brands stayed aligned to their core values and actively pivoted to new approaches.