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News & Insights

Connected Innovation: A guide to innovating differently
2024/01/19

How can you innovate differently in a competitive landscape? How can you drive brand growth? Why is it important to connect innovation with other areas of the business?

Best Christmas Ads 2023 - Unwrapping effectiveness
2023/12/18

The industry’s most complete view of campaign effectiveness

Marketing Trends 2024
2023/12/05

From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.

Media Trends & Predictions 2024
2023/11/20

Media Trends and Predictions is our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems across the globe.

Concerns about greenwashing are pervasive across sectors
2023/11/03

Kantar, the world’s leading marketing insights and analytics company, today releases Sustainability Sector Index 2023, the company’s flagship global study on consumers’ sustainability concerns and behaviours.

Webinar: 2023 Kantar Sustainability Sector Index Launching
2023/09/26
Establish your brand leadership

Join our free webinar to gain insights on how sustainability affects your category based on the latest findings from our renewed Sustainability Sector Index 2023, covering 42 sectors in 33 countries.

Webinar: Media Reactions 2023: Braving the battleground
2023/09/02

In a constantly evolving media landscape, Media Reactions 2023 reveals where consumers are most receptive to advertising to help your media decisions.

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