News & Insights
In 2025, the Global Top 100 has reached a record total brand value. This has been driven by tech-enabled disruptor brands, which have delivered most of the increase in value over the past 20 years across all sectors.
Kantar, the world’s leading marketing data and analytics company, launches its 20th edition of BrandZ Most Valuable Global Brands, the world’s most authoritative brand ranking, based on consumer perceptions and financial performance.
Over six in 10 (62%) blame economic policies for price rises and nearly 9 in 10 (86%) are making lifestyle changes in response – including considering US product boycotts
Discover Kantar’s latest insights on consumer sentiment amid tariff turmoil. Join us for an exclusive webinar where Kantar experts Jane Ostler and J. Walker Smith will reveal findings from our recent global survey of consumers across 20 countries.
The latest report in the Capability Curve series, GenAI in Marketing: Fear or FOMO, is the result of an in-depth qualitative study interviewing over 50 marketing and capability leaders (CMOs, Marketing Directors, Capability Leads) worldwide to zoom in on the key challenges and best practices for fully leveraging the potential of GenAI.
How marketing’s storytelling power can help to normalise sustainable living.
LEARN FROM THE MOST INNOVATIVE BRANDS - Download the free guide to find out more about the most innovative brands worldwide and the secrets behind their success.